Woss & Co is the creative
studio of Caroline Wosskow

Creative Direction · Brand Strategy · Logo & Visual Design · Presentation Design · Websites · Copywriting

Selected work.

The Crest Capital crest logo and script tagline For Generations, flanked by Real Estate and Private Equity, set against a blue sky, autumn trees and buildings

Branding

Crest Capital

A new real estate private equity firm needed a full brand identity.

We named Crest Capital and built the brand around the concept of a family crest passed down through generations. This informed everything from the logo and the tagline “For Generations” to the website and investor decks. We were Crest’s creative partner from founding through ~$250M in assets under management, helping the firm establish an institutional presence.

  • Brand Name
  • Brand Story
  • Logo & Visual Identity
  • Copywriting
  • Presentation Design
  • Web Design
  • Social Media

18 sample slidesClick any slide to enlarge

Presentations

Investor Decks

Designed to impress, written to persuade.

Your team brings the numbers and the substance; we make it beautiful. We design pitch decks that look polished, are easy to follow and turn complex financials into a clear, compelling story. Digital PDFs shown with sample content to protect client confidentiality.

  • Presentation Design
  • Data Visualization
  • Brand Systems
  • Adobe Illustrator
  • PowerPoint

Website

12755 Burbank Blvd

A 303-home community in the San Fernando Valley needed to share its plans with its future neighbors.

For Regent Properties, we helped shape a warm, welcoming site that introduces its new project. We planned the structure, wrote the copy and selected the imagery, coordinating with an external agency to handle the build.

  • Site Planning
  • Copywriting
  • Art Direction

Writing

When I Grow Up

Humane Society International Vietnam needed a one-minute film designed to reduce rhino horn consumption.

We wrote and co-produced the PSA, which played on every Vietnam Airlines flight for four years.

  • Scriptwriting
  • Production

What we do

01

Full-Service Branding

  • Brand strategy
  • Naming
  • Positioning
  • Mission statements
  • Brand stories
  • Taglines
  • Logo design
  • Color palettes
  • Typography
  • Business cards
  • Stationery
  • Social media profiles
  • Custom gifts
02

Presentation Design

  • Pitch decks
  • Investor presentations
  • Quarterly updates
  • Offering memorandums
  • Data visualization
  • Deck copywriting
  • AI renderings
  • Marketing collateral
  • One-pagers
03

Websites

  • Site architecture
  • Copywriting
  • Art direction
  • Custom-coded sites
  • Agency collaboration
  • Domains
  • Email setup
  • Hosting
  • Security
  • Ongoing maintenance
04

Writing

  • Brand messaging
  • Presentation copy
  • Website copy
  • Press releases
  • Investor communications
  • Proposals
  • Social captions
  • Scripts

Something else in mind? Get in touch.

Caroline is a true creative partner and a genuine pleasure to work with. She has that proactive, optimistic way of solving problems that’s hard to find. We’ve trusted her with our most important projects for years and recommend her to everyone we know.Tally Digital
Caroline Wosskow drinking from a mug while writing at night by candlelight, scripts on the table in front of her

Woss & Co brings creative thinking to serious business. Trained in brand management and self-taught in Adobe Illustrator, Caroline approaches each project with a strategist’s mind and a designer’s eye.

Before branding, she worked in film, co-writing a feature now in development with an Oscar-winning producer. That instinct for storytelling runs through everything Woss & Co makes.

We work remotely across time zones, on a contract or retainer basis, with a small number of clients at a time.

Caroline Wosskow smiling into her hands on a rocky coastline beside a concrete pillar

Let’s talk.